Alcatel will plan to sit between it’s two rivals in the market launching 3 premium mid-range smartphones ranging from the Idol Mini up to the 6-inch One Touch Hero.
Pricing will be keen with the base model in their range costing just INR 10,000, which should give Xiaomi’s Redmi a little trouble in the market.
Alcatel will also have the benefit of boating 42 distribution centres across India, which will hopefully allow more customers to sample their wares and also help with after sales service. All eyes are on India at the moment with Xiaomi doing very well in the country, and even start-up OnePlus planning to wade in to.
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